Would you like to develop a partnership to reach your Next Audience? 

Part of the BFI FAN Innovation Lab seriesNext Audiences is a two-day training and professional development lab with a focus on diversifying audiences. In particular, this lab will focus on diversifying audiences, particularly on growing audiences from underrepresented ethnicities. It will include facilitated discussions, workshops, guest speakers, and networking events, with an emphasis on partnership work and talent development.

The event will include invited speakers, facilitated discussions and workshops, networking and social events. Participants will exchange knowledge, work on personal challenges, and find practical actions/solutions as a group.

In the current context of ‘living with Covid’, BFI FAN want to bring together organisations from the screen exhibition sector to explore the challenges of audience development; to consider their core audiences, new audiences, and to look towards future audiences – the next audiences. 

The Next Audiences will be more diverse than ever in terms of age, ethnicity, gender, sexuality, and other identities and characteristics. We want to explore organisations’ missions, and their fitness within current and foreseeable social contexts. How do organisations want to re-engage their core audiences, and establish ways to reach new audiences? How can this work be done in partnership with people with lived experience of racism; with authentic consultation with these communities?’

Participation will be in pairs. Each partnership will be made up of at least two decision-makers: one from a venue organisation with a regular screening programme + one from an organisation led by people who may experience racism.

Each partnership will leave with at least one screening project to deliver together, in true collaboration. Apply with a partner in mind, or let our facilitator pair you up.

  • Lab dates: 20-22 April 2022; consultation begins in March
  • Location: The Stanneylands Hotel, Cheshire.
  • Fee: £200 (+VAT), inc. meals and accommodation. Ask your Hub about bursaries and freelancer honorariums.
  • EOI deadline: 25 February, 2022

To express interest in taking part, please complete this short online EOI form by 25 February, 2022.

Also, find out more information in this Innovation Lab: Next Audiences guide.

BFI FAN Innovation Lab: Next Audiences is a joint project, created by Film Hub Scotland and Film Hub Wales.

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