What is Broader Screen content?
Embracing wider screen culture is a main ambition of the BFI’s ten-year strategy. Broader Screen content is the full breadth of visual, screen-based storytelling outside of film and television. This includes videogames, social media, XR—extended reality, including virtual reality and augmented reality experiences—and other interactive media.
"Screen culture is evolving rapidly with the growth of video games, the use of social media, XR and other interactive media. People the world over use screens to capture our imaginations in vastly differing ways: from work in more established formats to interactive work. This will only accelerate over the next decade as the ways in which society creates and consumes traditional and new media converge."
With support from Broadway’s Near Now, Film Hub Midlands are investigating the strategies, implications and opportunities of integrating immersive technology, technology-driven storytelling projects and evolving narrative forms in cinema exhibition venues.
Broader Screen content resources we share will help you to:
- Understand the tools, technologies and techniques for making and presenting Broader Screen content
- Approach programming content that can benefit your venues and audiences
- Create new ways for audiences to enjoy screen storytelling collectively and communally
Through an analysis of selected cinema spaces’ relevant activity and a review of existing research into best practices, this resource gathers insights into the evolving nature of cinema experiences. It will offer practical recommendations for cinema operators, filmmakers, artists and creative technologists who are making or proposing works for exhibition in cinemas.
Getting started
As we add to this resource, content will cover practicalities, case studies, accessibility, licensing, audience development and more.
Here's a selection of useful links and further reading to get started.

StoryFutures Creative Industries Clusters: Final Report
StoryFutures supported the development of next-generation storytelling experiences through structured collaborative R&D projects between industry and academia. Read about the outcomes and insights gathered over the duration of the project here.
Useful Contacts
Contact Film Hub Midlands for more information about the Broader Screen Content resources at hello@filmhubmidlands.org.
Near Now is Broadway’s studio for arts, design and innovation.
Contact nearnow@broadway.org.uk.