Monday 20th November // 6.30-7.45pm

Film Hub Midlands are excited to be hosting the next BFI Film Academy Lab of the 2023/24 season and will be looking to a world beyond traditional cinema and into XR filmmaking

We will be joined by award-winning virtual reality filmmaker Alex Rühl who will be talking about her journey into filmmaking, the challenges and differences in making a film for different platforms and what the current landscape is for aspiring VR and XR filmmakers. We will be talking about her filmmaking processes, the considerations at play when creating films for different formats, and how you bring the audience experience into your storytelling. The session is for aspiring filmmakers who are interested in telling stories in different ways and looking to explore the possibilities of XR and VR filmmaking.

Session details

Monday 20th November, 18:30 - 19:45 GMT // Online (Zoom webinar)

Register for this event via the eventbrite link below. You will then be sent a confirmation email with details on how to join the session 48 hours before the event and once again on the morning of the event.

You will have an opportunity throughout the session to ask questions to our speakers, and we encourage you to get thinking now about what you’d like to know!

Please note: this session will be recorded and event footage will be used on YouTube, the BFI website and social platforms.

About Alex Rühl

Alex Rühl is an award-winning virtual reality creator and Head of Immersive Technologies at PwC.

Since starting her VR career in 2015, she’s written, directed and exec produced several original pieces including: 360º romcom Keyed Alike (Starring Gemma Whelan, HBO’s Game of Thrones, and Natacha Karam, Fox’s 9-1-1: Lone Star), interactive VR thought experiment Playing God (premiered at Cannes XR 2019) and her most recent piece Rock Paper Scissors which had its world premiere at Venice Film Festival in 2022 (first VR piece funded by BFI Network).

A notable figure in the XR industry, she has received industry recognition for her work in immersive storytelling (The Drum’s 50 under 30, Women of the Future Awards, Pioneers of XR Award) and is a global keynote speaker on the topic of the metaverse (TEDx, BFI, Adobe, Royal Television Society, Department of International Trade & more).

Since joining PwC as the Head of Immersive Technologies in 2022, she is now working alongside the world’s biggest organisations to understand what the XR means for the future of work, entertainment, communication and commerce.

About BFI Film Academy Labs

BFI Film Academy Labs are all about helping 16- to 25-year-olds break into the screen industries. These monthly practical sessions are led by industry professionals, with a focus on explaining the specifics of working in film and television and developing your skills to become the best screen creative you can be.

The Labs are programmed across three strands: Business of Film, Career Ladder and Storytelling.

BFI Film Academy Labs Developing Stories for Different Formats delivered by BFI NETWORK on behalf of Film Hub Midlands